Digital marketing is one of the most relevant issues for companies, since as the Internet has appeared, the communication barriers between companies have been reduced, guaranteeing a greater scope of the services that marketing produces for their customers.
Nowadays, as globalization is consolidating, more and more companies are starting to export services in order to find new markets and increase their customer base. However, we often encounter greater difficulties with regard to trade in goods, especially in the legal sphere, since we cannot export any kind of service, such as, for example, health and education, which are services of public interest.
Merchandising has become one of the most widely used marketing techniques in recent years – who hasn’t attended an event and taken a corporate pen as a gift? It is clear that this is a way of making our business known very cheaply, as we force the consumer to remember our brand without the need for large investments in advertising.