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Información

Mailing Service

The mailing service is a direct marketing method in which e-mail is used as a means of communication.

This service is characterized by sending emails to both current and potential customers, so that what is sought is to improve the relationship with the customer both current and future and increase sales.

When searching for supplier companies dedicated to this service, requesting companies must take into account a series of considerations in order to facilitate the entire search process.

 

TYPES OF MAILING

  • Mailing to publicize your company.
  • Direct Mail Mailing.
  • Rate update mailing.
  • Mailing to generate statistics.
  • Mailing to introduce new products.
  • Mailing of great complexity because they are formed by different elements differentiated and personalized individually, they are solved in a fast and efficient way.

The above list presents a number of services associated with the activity of the mailing service, however, the final company with which the services are contracted may present more or less services than those specified above, so this is an indicative list for the applicant company.

 

PRIMARY AIMS

The mailing can be classified depending on its objectives into:

  • Information Maling: It is based on the description of an offer supported by the brochures themselves. The only mission in this case would be to inform the consumer or potential customer.
  • Contest mailing: It is based on a specific mailing indicating that the recipient has been awarded a prize, prize, travel or similar prize and that if he or she responds to the offer he or she will have certain advantages. This type of mailing is generally useful for customers who are likely to "respond".
  • Invitation mailing: It is based on the invitation to the recipient to attend different events, in this case the invitation should be as personalized as possible and have a formal character. It is often used for high value products or services.
  • Mailing of catalogues: This is based on the sending of a catalogue of products in which the recipient has some previous interest, in this way the potential customer is expected to make his "choice" and complete the action with the order.

 

DISSEMINATION METHODS

We can also classify mailings according to the means used in:

  • Maling through letters: There is little to explain about this. Envelope, letterhead, ink and more....
  • Brochures and catalogues mailing: To the presentation letter are attached graphic brochures showing the product to be promoted or product catalogues with all the details.
  • Sample mailing: The sending of samples by mail so that the consumer or potential consumer can make his first test and we can induce the subsequent purchase of the product. It is an effective method although the cost is quite high. In Spain, companies such as Ausonia, Evax, Gillette, H&S, Gallo, etc. have recently sent samples.
  • Audiovisual mailing: this consists of sending a video, DVD or CD with multimedia images presenting a service or product of high cost or interest (cars, boats, swimming pools, buildings, etc.).

 

MAILING PROGRAM

What can you do from a mailing program?

  • Manage different subscriber lists
  • Segment your subscribers with the criteria you need
  • Create engaging messages without programming
  • See the impact of your shipments
  • Automate the registration and cancellation process

 

RECRUITMENT

There are two types of companies with which the services determined above can be contracted. The first relates to physical companies, which offer their services through a specific headquarters or office. The second type relates to online companies, which operate through the Internet. Both types have similar associated benefits, since they offer the same services (each one referring to the type of activity they offer) but the contracting will be different depending on the type of business chosen. In this sense the commitment to carry out the activity can be signed in an office or by sending an email accepting the terms of the contract. Although you have given the form of contracting, both have the same validity and reliability. The most common types of contracts when it comes to agreeing on these types of services are usually the following. In general, the contract for the provision of services. More specifically, we find the leasing contract and the renting contract. In order to enable the requesting company to have an overview of the type of contract it will be entering into, some standard contracts are presented on the website.